Synopsis Over a quarter million copies
sold! How does this information make you feel about
the book? If, even for a moment, you thought that
a proven and popular book might be the one you were
interested in, you may have been persuaded by a
potent principle of influence-in this case, the
principle of social proof. Have you ever found yourself
saying "yes" to a telemarketer or to a child selling
candy and then wonder why you have just agreed to
subscribe to a magazine that you really arent interested
in or to buy a candy bar that you really dont want?
In this revised, updated, and expanded book, not
only will you find out what techniques were used
to get you to say yes, but you will also learn some
worthwhile ways to defend yourself from future requests.
Who Moved My Cheese: An Amazing
Way To Deal With Change In Your Work And In Your
Life
by: Spencer Johnson
Change can be a blessing or a curse, depending
on your perspective. The message of Who Moved My
Cheese? is that all can come to see it as a blessing,
if they understand the nature of cheese and the
role it plays in their lives. Who Moved My Cheese?
is a parable that takes place in a maze. Four beings
live in that maze: Sniff and Scurry are mice--nonanalytical
and nonjudgmental, they just want cheese and are
willing to do whatever it takes to get it. Hem and
Haw are "littlepeople," mouse-size humans who have
an entirely different relationship with cheese.
It's not just sustenance to them; it's their self-image.
Their lives and belief systems are built around
the cheese they've found. Most of us reading the
story will see the cheese as something related to
our livelihoods--our jobs, our career paths, the
industries we work in--although it can stand for
anything, from health to relationships. The point
of the story is that we have to be alert to changes
in the cheese, and be prepared to go running off
in search of new sources of cheese when the cheese
we have runs out.
How to Win Friends and Influence
People
by: Dale Carnegie
This grandfather of all people-skills books
was first published in 1937. It was an overnight
hit, eventually selling 15 million copies. How to
Win Friends and Influence People is just as useful
today as it was when it was first published, because
Dale Carnegie had an understanding of human nature
that will never be outdated. Financial success,
Carnegie believed, is due 15 percent to professional
knowledge and 85 percent to "the ability to express
ideas, to assume leadership, and to arouse enthusiasm
among people." He teaches these skills through underlying
principles of dealing with people so that they feel
important and appreciated. He also emphasizes fundamental
techniques for handling people without making them
feel manipulated. Carnegie says you can make someone
want to do what you want them to by seeing the situation
from the other person's point of view and "arousing
in the other person an eager want." You learn how
to make people like you, win people over to your
way of thinking, and change people without causing
offense or arousing resentment. For instance, "let
the other person feel that the idea is his or hers,"
and "talk about your own mistakes before criticizing
the other person." Carnegie illustrates his points
with anecdotes of historical figures, leaders of
the business world, and everyday folks. --Joan Price
The Greatest Salesman in the World
by: Og Mandino, George
The Greatest Salesman in the World is a
tiny book, and it is a treasure. First published
in 1968, Og Mandino's classic remains an invaluable
guide to a philosophy of salesmanship. Mandino's
clear, simple writing style supports his purpose:
to make the principles of sales known to a wide
audience. A parable set in the time just prior to
Christianity, The Greatest Salesman in the World
weaves mythology with spirituality into a much needed
message of inspiration in this culture of self-promotion.
Mandino believes that to be a good salesperson,
you must believe in yourself and the work you are
doing. It is a simple but profound spiritual philosophy
about how to succeed in the world's marketplace,
easily understood and easy to take to heart. --Jodie
Buller
The Greatest Secret in the World
by: Og Mandino, Martha Pottenger
"The Greatest Secret in the World" teaches
listeners how to put into action the 10 ancient
scrolls for success from "The Greatest Salesman
in the world".
The Greatest Miracle in the World
by: Og Mandino
In this moving message of hope and inspiration,
Mandino shares the story of amysterious friend who
reveals ageless wisdom and knowledge.
Fish! A Remarkable Way to Boost
Morale and Improve Results
by: Stephen C. Lundin, Harry Paul, John
Christensen
Here's another management parable that
draws its lesson from an unlikely source--this time
it's the fun-loving fishmongers at Seattle's Pike
Place Market. In Fish! the heroine, Mary Jane Ramirez,
recently widowed and mother of two, is asked to
engineer a turnaround of her company's troubled
operations department, a group that authors Stephen
Lundin, Harry Paul, and John Christensen describe
as a "toxic energy dump." Most reasonable heads
would cut their losses and move on. Why bother with
this bunch of losers? But the authors don't make
it so easy for Mary Jane. Instead, she's left to
sort out this mess with the help of head fishmonger
Lonnie. Based on a bestselling corporate education
video, Fish! aims to help employees find their way
to a fun and happy workplace. While some may find
the story line and prescriptions--such as "Choose
Your Attitude," "Make Their Day," and "Be Present"--downright
corny, others will find a good dose of worthwhile
motivational management techniques. If you loved
Who Moved My Cheese? then you'll find much to like
here. And don't worry about Mary Jane and kids.
Fish! has a happy ending for everyone. --Harry C.
Edwards
Rich Dad, Poor Dad: What the Rich
Teach Their Kids About Money--That the Poor and
Middle Class Do Not!
by: Robert T. Kiyosaki, Sharon L. Lechter
Personal-finance author and lecturer Robert
Kiyosaki developed his unique economic perspective
through exposure to a pair of disparate influences:
his own highly educated but fiscally unstable father,
and the multimillionaire eighth-grade dropout father
of his closest friend. The lifelong monetary problems
experienced by his "poor dad" (whose weekly paychecks,
while respectable, were never quite sufficient to
meet family needs) pounded home the counterpoint
communicated by his "rich dad" (that "the poor and
the middle class work for money," but "the rich
have money work for them"). Taking that message
to heart, Kiyosaki was able to retire at 47. Rich
Dad, Poor Dad, written with consultant and CPA Sharon
L. Lechter, lays out his the philosophy behind his
relationship with money. Although Kiyosaki can take
a frustratingly long time to make his points, his
book nonetheless compellingly advocates for the
type of "financial literacy" that's never taught
in schools. Based on the principle that income-generating
assets always provide healthier bottom-line results
than even the best of traditional jobs, it explains
how those assets might be acquired so that the jobs
can eventually be shed. --Howard Rothman
Unlimited Power: The New Science
of Personal Achievement
by: Anthony Robbins
Unlimited Power is a revolutionary fitness
book for the mind. It will show you, step by step,
how to perform at your peak while gaining emotional
and financial freedom, attaining leadership and
self-confidence, and winning the cooperation of
others. It will give you the knowledge and the courage
to remake yourself and your world. Unlimited Power
is a guidebook to superior performance in an age
of success.
The E-Myth Revisted: Why Most Small
Businesses Don't Work and What to Do About It
by: Michael E. Gerber
In this first new and totally revised edition
of the 150,000-copy underground bestseller, The
E-Myth, Michael Gerber dispels the myths surrounding
starting your own business and shows how commonplace
assumptions can get in the way of running a business.
Next, he walks you through the steps in the life
of a business--from entrepreneurial infancy, through
adolescent growing pains, to the mature entrepreneurial
perspective, the guiding light of all businesses
that succeed--and shows how to apply the lessons
of franchising to any business, whether or not it
is a franchise. Finally, Gerber draws the vital,
often overlooked distinction between working on
your business and working in. your business. After
you have read The E-Myth Revisited, you will truly
be able to grow your business in a predictable and
productive way.
The Prayer of Jabez: Breaking Through
to the Blessed Life
by: Bruce Wilkinson
Dr. Bruce Wilkinson, president of Walk
Thru the Bible Ministries, takes readers to 1 Chronicles
4:10 to discover how they can release God's miraculous
power and experience the blessings God longs to
give each of us. The life of Jabez, one of the Bible's
most overlooked heroes of the faith, bursts from
unbroken pages of genealogies in an audacious, four-part
prayer that brings him an extraordinary measure
of divine favor, anointing, and protection. Readers
who commit to offering the same prayer on a regular
basis will find themselves extravagantly blessed
by God, and agents of His miraculous power, in everyday
life.
It's Not the Big That Eat the Small...It's
the Fast That Eat the Slow: How to Use Speed as
a Competitive Tool in Business
by: Jason Jennings, Laurence Haughton
What do successful companies master that
other ventures cannot? They are ready to face the
21st-century economy with an ability to adjust to
change and a constant concern with providing first-rate
customer service. To find these companies, the authors
traveled around the world to learn these secrets
from such winning firms as H&M clothing stores,
Charles Schwab, Hotmail and Telepizza. Among the
smart strategies are spotting trends, testing products
and getting to market quickly. The authors offer
lots of tips, interspersed with anecdotes about
both successful and failing companies.
Gifted Hands
by: Ben Carson, Cecil Murphey
The inspiring story of Ben Carson, M.D.
takes readers into the life of an inner-city youngster
who rose above his circumstances to become director
of pediatric neurosurgery at Johns Hopkins University
Hospital.
Think Big
by: Ben Carson, Cecil Murphey
After telling the story of how he overcame
an inner-city background to become a world renowned
neurosurgeon (Gifted Hands), Dr. Ben Carson now
gives an inspirational look at the philosophy of
life that helped him meet life's obstacles and leap
over them.
The Digital Paper Trail: In Real
Estate Transactions
by: Oliver E. Frascona, Katherine E. Reese
Reviewer: Charlie Roth from Colorado Springs,
CO. USA IF YOU ARE A PERSON THAT EARNS THEIR LIVING
AS A RESIDENTIAL REAL ESTATE PROFESSIONAL, YOU NEED
THIS BOOK! PERIOD! It is a wealth of information
which includes sample letters to clients, forms,
clauses, etc
PASSION PROFIT POWER
by: Marshall Sylver
A self-made millionaire's philosophy shows
readers through lessons and exercises how to quit
smoking, become permanently slender, increase passion
levels, create relationships that last, and attain
the highest goals.
Cell Phones: Invisible Hazards
in the Wireless Age: An Insider's Alarming Discoveries
about Cancer and Genetic Damage
by: Martin Schram, George Louis Carlo
Here is a gripping narrative of scientific
detection that chronicles an unprecedented journey
of discovery by Dr. George Carlo into the impact
of cell phones on human health. This book is a clarion
call sounding the message that consumers need not
allow themselves to become guinea pigs for new technologies
whose long-term health effects are unknown. It is
essential reading for the 90,000,000 Americans currently
using wireless phones, and the millions who may
begin using them in the future. In 1993, as news
reports appeared of people using cell phones who'd
also developed brain tumors, Carlo was hired by
the cell-phone industry to affirm the safety of
its product. He soon learned there was little research
into whether these phones could impair human health,
and no consensus among scientists on the question.
Carlo's own research intensified his concern, especially
the startling discovery that human blood cells could
be damaged by the radiation emitted from a cell
phone. He made urgent recommendations to the industry,
including a plea that cell phones not be marketed
to children. Yet, phones emblazoned with cartoon
characters soon hit the market. In 1999, the industry
quit funding the independent research directed by
Carlo, investigated his private life, and began
a whispering campaign that sought to discredit him.
Appalled but undeterred, he has now brought his
case to the public in a powerful assessment of the
dangers posed by wireless phones-with safeguards
readers can use to protect themselves-that is destined
to be placed alongside such classics as Silent Spring,
Microbe Hunters, and The Coming Plague.
Customers For Life: How to Turn
That One-Time Buyer Into a Lifetime Customer
by: Carl Sewell, Paul B. Brown
In this completely revised and updated
edition of the customer service classic (more than
600,000 copies sold), Carl Sewell enhances his time-tested
advice with fresh ideas and new examples and explains
how the groundbreaking “Ten Commandments of Customer
Service” apply to today’s world.
Seven Habits of Highly Effective
People
by: Stephen R. Covey
In The 7 Habits of Highly Effective People,
author Stephen R. Covey presents a holistic, integrated,
principle-centered approach for solving personal
and professional problems. With penetrating insights
and pointed anecdotes, Covey reveals a step-by-step
pathway for living with fairness, integrity, honesty,
and human dignity -- principles that give us the
security to adapt to change and the wisdom and power
to take advantage of the opportunities that change
creates.
First Things First: To Live, to
Love, to Learn, to Leave a Legacy
by: Stephen R. Covey, A. Roger Merrill,
Rebecca Merrill
I'm getting more done in less time, but
where are the rich relationships, the inner peace,
the balance, the confidence that I'm doing what
matters most and doing it well? Does this nagging
question haunt you, even when you feel you are being
your most efficient? If so, First Things First can
help you understand why so often our first things
aren't first. Rather than offering you another clock,
First Things First provides you with a compass,
because where you're headed is more important than
how fast you're going.
Clear Your Clutter With Feng Shui
by: Karen Kingston
Clutter is stuck energy that has far-reaching
effects. Karen explains how dull, stagnant frequencies
collect around clutter, clogging the flow of energy
in your home and causing you to feel stuck in your
life. Karen guides you through the process, incorporating
Feng Shui teachings and ancient wisdom.
The Richest Man in Babylon
by: George S. Clason
The inspiring multi-million-copy bestselling
classic. The simple secrets for achieving personal
wealth. Read by millions, this timeless book holds
the key to success-in the secrets of the ancients.
Based on the famous "Babylonian principles," it's
been hailed as the greatest of all inspirational
works on the subject of thrift and financial planning.
The simple solution for a strong financial future.
This celebrated bestseller offers an understanding
of-and a solution to-personal money problems. This
is the original classic that reveals the secrets
to acquiring money, keeping money, and making money
earn more money. Simply put: the original money-management
favorite is still the best!
The Millionaire Next Door: The
Surprising Secrets of America's Wealthy
by: Thomas J. Stanley, William D. Danko
The incredible national bestseller that
is changing people's lives -- and increasing their
net worth! CAN YOU SPOT THE MILLIONAIRE NEXT DOOR?
Who are the rich in this country? What do they do?
Where do they shop? What do they drive? How do they
invest? Where did their ancestors come from? How
did they get rich? Can I ever become one of them?
Get the answers in The Millionaire Next Door, the
never-before-told story about wealth in America.
You'll be surprised at what you find out....
The Millionaire Mind Paperback
by: Thomas Stanley
After its first publication, Dr. Thomas
J. Stanley's second best-seller The Millionaire
Mind spent over four months on the New York Times
best-seller list, rising to position #2, and has
sold over half a million copies. Here is the first
paperback edition of Stanley's second groundbreaking
study of America's wealthy. The Millionaire Mind
targets a population of millionaires who have accumulated
substantial wealth and live in ways that openly
demonstrate their affluence. Exploring the ideas,
beliefs, and behaviors that enabled these millionaires
to build and maintain their fortunes, Dr. Stanley
provides a fascinating look at who America's financial
elite are and how they got there. What were their
school days like? How did they respond to negative
criticism? What are the characteristics of the millionaire's
spouse? Is religion an important part of their lives?
The author uncovers the surprising answers to these
and similar questions, showing readers through concrete
examples just what it is that makes the wealthy
prosper when others would turn away dejected or
beaten. The Millionaire Mind promises to be as transformational
as Dr. Stanley's previous best-seller. This book
answers universal questions with solid statistical
evidence in an approachable and anecdotal style.
The number of copies sold of this soon-to-be-classic
will surely be in the millions.
Awaken the Giant Within: How to
Take Immediate Control of Your Mental, Emotiional,
Physical and Financial Destiny
by: Anthony Robbins
Wake Up and Take Control of Your Life!
Anthony Robbins, the nation's leader in the science
of peak performance, shows you his most effective
strategies and techniques for mastering your emotions,
your body, your relationships, your finances, and
your life. The acknowledged expert in the psychology
of change, Anthony Robbins provides a step-by-step
program teaching the fundamental lessons of self-mastery
that will enable you to discover your true purpose,
take control of your life and harness the forces
that shape your destiny.
The Nine American Lifestyles: Who
We Are and Where We're Going
by: Arnold Mitchell
In Business As in Life, You Don't
Get What Your Deserve, You Get What You Negotiate
by: Chester L. Karrass
This is a great book not only for enhancing
your negotiation skills, but also general everyday
management skills.
The Impatient Gardener's Lawn Book
by: Jerry Baker
Jerry Baker puts his expert reputation
on the line, and on your lawn, to give you the kind
of yard you've always dreamed of. Here is a complete
step-by-step guide that will save you time, money,
and effort, and give you a thicker, healthier lawn.
Inside you will find: a state-by-state guide to
the best kind of grass and lawn care for your location
and climate; how to feed your lawn for the greenest
healthiest growth; the right way to weed; how to
protect your lawn, plus answers to the most frequently
asked lawn care questions, and so much more.
Jerry Baker's Happy, Healthy Houseplants
by: Jerry Baker, Erv Zachmann (Illustrator)
Expert advice, practical shortcuts, inspiration
and time-tested tips for house plant lovers everywhere--Even
the recipe for Grandma Putts' Homemade Plant Food!
Jerry Baker has included everything the house planter
needs to know including fool-proof tips on growing
seeds and young plantings, 14 drinks plants prefer
to tap water, the perfect light to grow by, savvy
advice on container, herb, and organic gardening,
and sure-fire cures for bugs and blotches.
The Unfair Advantage: Practical
applications of psychological selling skills (NLP)
by: Duane Lakin
The Unfair Advantage is a "workshop-in-a-workbook."
It contains practical ideas and exercises for applying
NLP (neurolinguistic programming) to sales and marketing.
It includes "how-to" ideas for selling face-to-face,
telemarketing, direct mail, and other real-world
situations. Included are examples of scripts and
techniques that have produced proven sales increases
in direct sales and in telemarketing. It is a theory-free
collection of techniques based on a workshop that
has been presented to CEOs and sales professionals
in over 500 companies in North America and England.
Sugar Blues
by: William F. Duffy
The classic, bestselling expose+a7 on the
dangers of sugar reveals how this commonly ingested
ingredient in countless foods is highly addictive
and causes a host of medical problems from depression
to coronary thrombosis.
It's Not How Good You Are, It's
How Good You Want to Be
by: Paul Arden
It's Not How Good You Are, It's How Good
You Want to Be is a handbook of how to succeed in
the world - a pocket 'bible' for the talented and
timid to make the unthinkable thinkable and the
impossible possible. The world's top advertising
guru, Paul Arden, offers up his wisdom on issues
as diverse as problem solving, responding to a brief,
communicating, playing your cards right, making
mistakes and creativity, all notions that can be
applied to aspects of modern life. This book provides
a unique insight into the world of advertising and
is a quirky compilation of quotes, facts, pictures,
wit and wisdom, packed into easy-to-digest, bite-sized
spreads. If you want to succeed in life or business,
this is a must! Paul Arden began his career in advertising
at the age of 16. For 14 years he was Executive
Creative Director at Saatchi and Saatchi, where
he was responsible for some of Britain's best known
campaigns including British Airways, Silk Cut, Anchor
Butter, InterCity and Fuji. His famous slogans include
'The Car in front is a Toyota' and 'The Independent
- It is - Are You?'. In 1993 he set up the London-based
production company Arden Sutherland-Dodd where he
is now a commercials director for clients such as
BT, BMW, Ford, Nestle and Levis.
Good to Great: Why Some Companies
Make the Leap... and Others Don't
by: Jim Collins
Succeeding Against The Odds
by: John H. Johnson
According to Forbes magazine, Johnson is
one of the 400 richest Americans. He is CEO of the
Johnson Publishing Company, rated among the top
100 African-American-owned businesses. Born into
poverty, Johnson was 15 years old when he moved
from Arkansas City to Chicago. There he discovered
the vast untapped potential of the black consumer
marketplace, and in 1942, 24-year-old Johnson created
his first magazine, Negro Digest , a phenomenal
success soon followed by Ebony and Jet . By expanding
into broadcasting, TV production, and cosmetics,
Johnson has helped his company maintain a strong
balance sheet. He has also held numerous diplomatic
posts. Bennett, executive editor of Ebony, helps
Johnson present his story within the broader context
of post-World War II America.
You Don't Have to be Born Brilliant
by: John McGrath
This is the best-seller taking Australia
by storm, written by one of our most successful
young businessmen who started out in real estate
in Sydney. Sub-titled "How to Design a Magnificent
Life", it is about changing your attitude, seizing
opportunities and turning them to your advantage.
Your Money or Your Life: Transforming
Your Relationship With Money and Achieving Financial
Independence
by: Joe Dominguez, Vicki Robin
Find financial freedom in the new millennium
with a new edition of the life-changing national
bestseller More than three-quarters of a million
people everywhere, from all walks of life, have
found the keys to gaining control of their money--and
their lives--in this comprehensive and revolutionary
book on money management. Considered the bible of
the voluntary simplicity movement, Your Money or
Your Life is now updated with a new Preface, Index,
and Resource list to help you put the program into
practice. This simple, nine-step program shows you
how to: * get out of debt and develop savings *
slow down the work-and-spend treadmill * make values-based
decisions about your spending * save the planet
while saving money * Over three years on the Business
Week bestseller list * Your Money or Your Life made
all major bestseller lists in hardcover and paperback,
including the New York Times, USA Today, Business
Week, Publishers Weekly, and Washington Post
The Power of Focus
by: Jack Canfield, Les Hewitt, Mark Victor
Hansen
Whether they are corporate professionals,
budding entrepreneurs, or they own a home business,
most people are looking to achieve more in less
time, while earning enough money to live comfortably.
This book reveals the proven techniques thousands
of people have used to attain all of the money they
wanted while living healthy, happy and balanced
lives. The Power of Focus, the new blockbuster from
the coauthors of the bestselling Chicken Soup for
the Soul, is a practical no-nonsense guide that
shows readers how to reach their business, personal
and financial goals without getting burned out in
the process. Canfield, Hansen, and Hewitt have taken
the best ideas from their own successful careers
(seventy-nine years of combined business expertise),
and distilled them into ten powerful focusing principles.
The result is a treasury of insights that is enjoyable
to read and easy to understand. At the outset, the
book identifies the three most important fundamentals
for consistent success: developing unusual clarity;
understanding that habits determine your future;
and using a "no exceptions policy" approach to focus
on what you want. Numerous anecdotes and inspiring
stories help to reinforce each principle. This is
a must-read for business people, sales managers,
entrepreneurs, and anyone who is serious about improving
their personal awareness.
